Thursday, October 8, 2009

DIFFERENCES BETWEEN GOOGLE AND YAHOO

The Real Difference Between Google and Yahoo

By Gerry McGovern Published Aug 17, 2009

Yahoo's customer is the advertiser. Google's customer is you and me. That's why Google has been more successful.

"We have never been a search company," Carol Bartz, Yahoo's chief executive told the New York Times in August 2009. "Search was Yahoo's origin story," stated Danny Sullivan, a search engine expert who has followed the search industry since its early days. "To say Yahoo was never a search engine is like saying Superman wasn't originally from Krypton or that Spider-Man was never bitten by a spider."

I fully agree with Danny Sullivan. Yahoo started off in 1994 as a search directory. Its job was to help people find stuff on the Web and that was its main purpose for many years. Search is certainly what made Yahoo popular. "Yahoo, it's more like a huge library or archive," Jerry Yang told Fortune magazine in 2000.

Carol Bartz saying that Yahoo was never a search company is like a defeated army saying that they never wanted to win the war anyway. In fact, they didn't even think they were fighting a war. So now that Yahoo has lost the war with Google, now that it has grown beyond its original purpose of being a search company, what does it want to be?

According to the New York Times article, "The biggest thing for Yahoo is increasing the number of pages people consume and slapping as many display ads as possible across those pages. "My fortunes are tied to my pages," Ms. Bartz said.

This logic is why Yahoo lost to Google in the first place. At some stage Yahoo began to put the advertiser first. It stopped seeing customers as people it needed to help find what they wanted quickly. It fell into the trap of sticky marketing-keep them on the site as long as possible, show them as many ads as possible.

The Yahoo homepage started off as a straightforward directory of the Web and for many years it stayed like that. However, sometime after 2000 it began to get more and more complicated and advertiser-focused. By 2004, there were 255 links on the Yahoo homepage. It had reached a stage of massive, overbearing clutter and pushiness.

"It had nothing to do with the user, but what Yahoo wanted the user to do," Yahoo's Tapan Bhat, senior vice president of Integrated Consumer Experiences told the Wall Street Journal in July 2008.

However, Yahoo did try to refocus. By 2006, there were about 170 links on the homepage. By 2007 it was down to about 140, by 2008 about 120 and by 2009 about 100.

This is the age of customer power, customer control, customer dominance. Today, the customer is not king; the customer is dictator. Google, so far, has put the needs of the customer, not the advertiser, first.

Yahoo and Google have the same advertising revenue model. However, Google isn't focused on increasing page views and ad placements but rather on increasing relevance. It is focused on making ads useful.

In reality, Google is not a search engine; it's a time saving device.


About the Author

Gerry McGovern, a content management author and consultant, has spoken, written and consulted extensively on writing for the web and web content management issues since 1994.


SEARCH ENGINE

Exactly what is a search engine? Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for.

Are Search Engines and Directories The Same Thing?

Search engines and directories are not the same thing; although the term "search engine" often is used interchangeably. Search engines automatically create web site listings by using spiders that "crawl" web pages, index their information, and optimally follows that site's links to other pages. Spiders return to already-crawled sites on a pretty regular basis in order to check for updates or changes, and everything that these spiders find goes into the search engine database. To learn more about what a subject directory is, read my article titled What is a Web Directory.

How Do Search Engines Work?

Please note: search engines are not simple. They include incredibly detailed processes and methodologies, and are updated all the time. This is a bare bones look at how search engines work to retrieve your search results. All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use.

  1. The searcher types a query into a search engine.
  2. Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.
  3. The search engine's results are ranked in order of relevancy.

Examples of Web Search Engines

There are a TON of great search engines out there; in fact, I've profiled at least one hundred different search engines here at About Web Search:

  • 100 Search Engines in 100 Days: This table of contents contains all the Internet search engines profiled in the 100 Search Engines in 100 Days feature.
  • How to Pick a Search Engine: Pick the best search engine for your searching needs with Search Engines 101, a great way to explore more of your search topic, try a new search engine, and search more of the Web.
  • Search Engine Logos: Most Internet search engines have their own unique logos. Here are all the search engine logos covered in the About Web Search 100 Search Engines in 100 Days mega-feature.

WHAT IS ICT ?

You see the letters ICT everywhere - particularly in education. But what does it mean? Read our brief introduction to this important and fast-changing subject.


 

ICT is an acronym that stands for Information Communications Tecnology

However, apart from explaining an acronym, there is not a universally accepted defininition of ICT? Why? Because the concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. Its difficult to keep up with the changes - they happen so fast.

Lets focus on the three words behind ICT:

- INFORMATION
- COMMUNICATIONS
- TECHNOLOGY

A good way to think about ICT is to consider all the uses of digital technology that already exist to help individuals, businesses and organisations use information.

ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. For example, personal computers, digital television, email, robots.

So ICT is concerned with the storage, retrieval, manipulation, transmission or receipt of digital data. Importantly, it is also concerned with the way these different uses can work with each other.

In business, ICT is often categorised into two broad types of product: -

(1) The traditional computer-based technologies (things you can typically do on a personal computer or using computers at home or at work); and

(2) The more recent, and fast-growing range of digital communication technologies (which allow people and organisations to communicate and share information digitally)

Let's take a brief look at these two categories to demonstrate the kinds of products and ideas that are covered by ICT:

Traditional Computer Based Technologies

These types of ICT include:

Application

Use

Standard Office Applications - Main Examples

Word processing

E.g. Microsoft Word: Write letters, reports etc

Spreadsheets

E.g. Microsoft Excel; Analyse financial information; calculations; create forecasting models etc

Database software

E.g. Oracle, Microsoft SQL Server, Access; Managing data in many forms, from basic lists (e.g. customer contacts through to complex material (e.g. catalogue)

Presentation software

E.g. Microsoft PowerPoint; make presentations, either directly using a computer screen or data projector. Publish in digital format via email or over the Internet

Desktop publishing

E.g. Adobe Indesign, Quark Express, Microsoft Publisher; produce newsletters, magazines and other complex documents.

Graphics software

E.g Adobe Photoshop and Illustrator; Macromedia Freehand and Fireworks; create and edit images such as logos, drawings or pictures for use in DTP, web sites or other publications

Specialist Applications - Examples (there are many!)

Accounting package

E.g. Sage, Oracle; Manage an organisation's accounts including revenues/sales, purchases, bank accounts etc. A wide range of systems is available ranging from basic packages suitable for small businesses through to sophisticated ones aimed at multinational companies.

Computer Aided Design

Computer Aided Design (CAD) is the use of computers to assist the design process. Specialised CAD programs exist for many types of design: architectural, engineering, electronics, roadways

Customer Relations Management (CRM)

Software that allows businesses to better understand their customers by collecting and analysing data on them such as their product preferences, buying habits etc. Often linked to software applications that run call centres and loyalty cards for example.


Traditional Computer Based Technologies

The C part of ICT refers to the communication of data by electronic means, usually over some distance. This is often achieved via networks of sending and receiving equipment, wires and satellite links.

The technologies involved in communication tend to be complex. You certainly don't need to understand them for your ICT course. However, there are aspects of digital communications that you needs to be aware of. These relate primarily to the types of network and the ways of connecting to the Internet. Let's look at these two briefly (further revision notes provide much more detail to support your study).

Internal networks

Usually referred to as a local area network (LAN), this involves linking a number of hardware items (input and output devices plus computer processing) together within an office or building.

The aim of a LAN is to be able to share hardware facilities such as printers or scanners, software applications and data. This type of network is invaluable in the office environment where colleagues need to have access to common data or programmes.

External networks

Often you need to communicate with someone outside your internal network, in this case you will need to be part of a Wide Area Network (WAN). The Internet is the ultimate WAN - it is a vast network of networks.

ICT in a Broader Context

Your ICT course will almost certainly cover the above examples of ICT in action, perhaps focusing on the use of key applications such as spreadsheets, databases, presentation, graphics and web design software.

It will also consider the following important topics that deal with the way ICT is used and managed in an organisation:

- The nature of information (the "I" in ICT); this covers topics such as the meaning and value of information; how information is controlled; the limitations of ICT; legal considerations

- Management of information - this covers how data is captured, verified and stored for effective use; the manipulation, processing and distribution of information; keeping information secure; designing networks to share information

- Information systems strategy - this considers how ICT can be used within a business or organisation as part of achieving goals and objectives

As you can see, ICT is a broad and fast-changing subject. We hope our free study materials (revision notes, quizzes, presentations etc) will help you master IT!